A couple of weeks ago, an ad kept popping up on my Twitter timeline.Typically I don’t pay much attention to the ads, especially if it’s one for a fast-food company, overpriced cable or a cellular-service company.
Yes, yet another dating app to add to the likes of Tinder, Ok Cupid and Match.But this one claims that it’s different because it’s for educated and professional black folks!As someone who’s no stranger to online dating, I can’t say that my interests were immediately piqued.Probably because of the term “sophisticated.” I thought to myself, just because I’m an educated professional, does that mean I’m sophisticated?I immediately looked down at the Old Navy flip-flops I had on. Now, in the world of online dating, studies show that the odds are stacked against black people, particularly black women.
A popular Ok Cupid report basically said that black women were contacted the least of all races, even by black men.In a nutshell, these online dating streets are hard for black people. But will it be successful in a world where Black People Meet and Black Planet still exist?Just like the popular Tinder dating app, Meld uses not only your Facebook page as a login but also your Linked In account. I guess that’s how it tells if you’re a professional or not.The app was created by Raissa Tona and Wale Ayeni, graduates of Dartmouth’s Tuck School of Business.And in a recent interview with Fast Company, they explained why such an app was needed.blog, points out that the figures are even starker within the black community.