Launching his new line from his existing company's offices at 330 West 42nd Street, New York City, he officially held the titles of editor, managing editor, and business manager, with Abraham Goodman officially listed as publisher.
Timely's first publication, Marvel Comics #1 (cover dated Oct.
1939), included the first appearance of Carl Burgos' android superhero the Human Torch, and the first appearances of Bill Everett's anti-hero Namor the Sub-Mariner, Timely had its own staff in place by the following year.
Timely also published one of humor cartoonist Basil Wolverton's best-known features, "Powerhouse Pepper", Goodman made Lieber—by then writing pseudonymously as "Stan Lee"—interim editor of the comics line, a position Lee kept for decades except for three years during his military service in World War II.
Lee wrote extensively for Timely, contributing to a number of different titles.
Goodman's business strategy involved having his various magazines and comic books published by a number of corporations all operating out of the same office and with the same staff.
Marvel Comics is the common name and primary imprint of Marvel Worldwide Inc., formerly Marvel Publishing, Inc.
and Marvel Comics Group, is an American publisher of comic books and related media.
In 2009, The Walt Disney Company acquired Marvel Entertainment, Marvel Worldwide's parent company.
Marvel started in 1939 as Timely Publications, and by the early 1950s had generally become known as Atlas Comics.
Marvel's modern incarnation dates from 1961, the year that the company launched The Fantastic Four and other superhero titles created by Stan Lee, Jack Kirby, Steve Ditko and many others.
Marvel counts among its characters such well-known superheroes such as Iron Man, Captain America, Hulk, Thor, Spider-Man, Wolverine and Ant-Man, such teams as the Avengers, the Guardians of the Galaxy, the Fantastic Four, the X-Men and the Inhumans, with antagonists such as Doctor Doom, Red Skull, Green Goblin, Ultron, Doctor Octopus, Thanos, Magneto and Loki.
Most of Marvel's fictional characters operate in a single reality known as the Marvel Universe, with locations that mirror real-life cities.
Characters such as Spider-Man, the Fantastic Four, the Avengers, Daredevil and Doctor Strange are based in New York City, Martin Goodman, a pulp magazine publisher who had started with a Western pulp in 1933, was expanding into the emerging—and by then already highly popular—new medium of comic books.