While we may have consensus on the criticality of selling, we do not apply it nearly enough in our own actions.
My mentoring incorporates, for many, the enhanced utilization of sales tactics in everyday business interactions.
Strong interpersonal relationships throughout every level and function in an organization are predicated on the ability to sell one’s virtues and ideas to others who are just as selfishly motivated as you (and maybe even more.) Consistent with the paths commandeered by the great authors Dale Carnegie in the 1940s, and more recently, Zig Ziegler, sell is a trait that differentiates the "haves" from the "have nots".
Sell, in the modern day form, encompasses confidence, empathy, approachability, consistency, respect, likability and embodies the essence of what good leadership is all about.
Sell is being appropriately (not obnoxiously) persistent, asking the extra question, listening intently and being open minded to others views.
Sell is about learning from those you don’t know or those you don’t know well enough.
Professionals who understand the art of selling don’t look at rejected ideas as defeats, but as opportunities to seek new angles and hone in on at a more opportune moment. Sell captivates and lands the best candidates for recruiting purposes and sell raises performance levels beyond expectations.Ted Tafaro, CEO of Exceptional Risk Advisors, states, "You must often rework and pitch even great ideas multiple times; effective communication, timing and a bit of luck are all huge components of effective selling." Sell is a key concept in every facet of talent management. In a recent mentoring session, I counseled a frustrated marketing director whose ideas were not being heard by senior level executives within one of the divisions.She knew marketing campaigns would improve if these executives were more open to her ideas.I suggested she sell these ideas individually in a casual lunch setting rather than battle the strong personalities in a group meeting.This sales tactic of one on one communication created increase collaboration and a higher level of respect for the marketing director’s skills.New marketing ideas are now being heard and implemented to impact both short and long term division revenues.