As an ardent fan of ready-made metaphors, as well as of cats, Swift was excited by this. Half of my brain was going, ' We should be able to take a picture if we want to.
"My first reaction was, ' Did you take a picture? That guy is asking for it – he's got a cat on his head!
' But the other half was going, ' What if he just wants to walk around with a cat on his head, and not have his picture taken all day?
But sometimes – – you don't want to have a camera pointed at you.Sometimes it would be nice if someone just said, ' Hey, I think it's really cool that you have that cat on your head.I think that's interesting.'" It's 1300 hours in the San Fernando Valley, and Project Sparrow is in full effect.In a nondescript parking lot at a soundstage in Van Nuys, California, a Blackwater-esque platoon of personal-security professionals stands at the ready.Every doorway and stairwell is guarded, and every window is blacked out. In 2014, a Swift shoot requires the kind of operational secrecy and logistical complexity rarely seen outside of a SEAL raid.
Before Project Sparrow – the code name chosen by the video's director, Mark Romanek – there was Project Cardinal, a multiweek mission where Swift's social-media team scoured the Web for a representative group of fans to appear in the video.
When one girl posted a photo of her invitation, she was quickly uninvited, then presumably renditioned to whatever CIA black site holds Swift's enemies.
(Jack Antonoff, of Bleachers and fun., who has recently co-written several songs with Swift, says that "just having her songs on my hard drive makes me feel like I have Russian secrets or something.
It's terrifying.") At the moment, Swift is in a makeup chair in her dressing room, getting false eyelashes applied.
She's wearing a black miniskirt, black tights and a fuzzy pink top with a cartoon drawing of a cat, and her wavy blond hair is pinned back tight.
She's five feet 10, but she looks much taller, even with her lanky legs wrapped underneath her like a pretzel twist. So in terms of being happy, I've never been closer to that." Which is not necessarily the same as being happy.here's one way into Swift's new apartment building, and much of the time it's guarded by a former NYPD officer named Jimmy, who unlocks the door for residents and visitors alike.