As PR pros we are presented with rules, guidelines, templates and processes.
All are well and good, but the most talented know how to let structure guide without swallowing the creativity.
People believe a lot of things that we have little to no evidence for, like that vikings wore horned helmets or that you can see the Great Wall of China from space.One of the things I like to do on my blogs is bust commonly held myths that I think matter.For example, I get really annoyed when I hear someone say sharks don't get cancer (I'll save that rant for another day).From now onward, posts that attack conventionally believed untruths will fall under a series I'm going to call "Mythbusting 101." Ten years ago, Certified Organic didn't exist in the United States.Yet in 2010, a mere eight years after USDA's regulations officially went into effect, organic foods and beverages made .7 billion.
In the past year or two, certified organic sales have jumped to about billion worldwide despite the fact that organic foods cost up to three times as much as those produced by conventional methods.
More and more, people are shelling out their hard-earned cash for what they believe are the best foods available.
Imagine, people say: you can improve your nutrition while helping save the planet from the evils of conventional agriculture - a complete .
And who wouldn't buy organic, when it just sounds so good?
Here's the thing: there are a lot of myths out there about organic foods, and a lot of propaganda supporting methods that are rarely understood.
It's like your mother used to say: just because everyone is jumping off a bridge doesn't mean you should do it, too.