Lee discussed how he was always preparing his next show.“I think about my show all the time, every waking moment.
Good jocks are those that do good, unexpected things.”In 1973, KRLA went MOR, and Lee was teamed with Johnny Hayes in morning drive.He also made brief stops at KROQ and KTNQ (Ten-Q), the latter for two nights.In the early 1980s he was working at KFOG-San Francisco and KDUF-Honolulu. In 1992, Simms landed at KYA-San Francisco, but by 1994 he relocated to KOOL in Phoenix."One of my best friends died yesterday (January 27).This is all speculation so far, but it appears as if Lee Baby Simms got up yesterday morning, walked out onto his back porch where he grew tomatoes, and shot himself in the stomach, according to his daughter Kim Simms. Born Gilmore La Mar Simms in 1944, in Charleston, South Carolina, Lee dropped out of high school at 16, thinking he could learn more about life by experiencing life. George taught me how to get people to listen to me; he taught me how to relate to them, and he taught me entertainment in radio,” said Lee.
He began jocking at WTMA as “Hot Toddio on the Radio.” One of his early mentors was George Wilson. He got his nickname “Baby” from Woody Roberts, pd of WONO-San Antonio.
“I was a kid and they were kids and we got off together.” In the 1960s he wrote Time for the Pozo Seco Singers.
The label reads “Mouse Merchant” which was the name of his cat.
In 1965 he worked in Phoenix and traveled with the Beatles to Las Vegas.
Lee worked at WPOP-Hartford from 1966 to 1968, followed by stops in San Diego and San Antonio before returning to San Diego. He first worked as Lee Simms, then later with the nom de plume Matthew “Doc” Frail.
He jocked at KCBQ-San Diego before arriving in the L. His first night on KRLA was the day of the 1971 San Fernando earthquake.