But ironically, Bumble says in allowing men unlimited time to consider messaging, it wasn't an equal playing field.
"I know the whole idea is that it's empowering women, but it also just puts the ball in the guy's court and starts a 'wait and see' game," says New Yorker Lauren Drell, 30.
It's a proud figure for the company, which combats the stereotype of a "desperate" woman as the one who initiates the conversation. Women should be able to function equally in the dating world.
I’ve found that a lot of the men my age or older are already settled, meaning they have kids, sometimes already grown.
I’ve been asked out separately on dates by two guys who are in the mid-late 20s. I feel somewhat more compatible with the younger men (at least 4 or 5 years younger), in part because I don’t have kids yet.
As of Monday dating app Bumble will require male users to reply to women's messages within 24 hours, or they lose the match, Bumble CEO Whitney Wolfe told Mashable in an exclusive interview.
Among hundreds of dating apps, Bumble, which launched in 2014, is unique.
Once a couple matches (through a swipe function similar to Tinder's), women must message within 24 hours or lose the match. Up until now, men had "essentially forever" to do so, says Wolfe.
Now they're beholden to the same time window as women are.
Once a woman messages a guy, his countdown timer initiates.
If he doesn't respond within a day, bye, bye, potential partner.
The app has been hailed as a feminist answer to online dating, in which women are empowered to make the first move if they choose.
It also helps prevent aggressive and demeaning messages that litter the web on accounts like @tindernightmares.